Next Impact, a full-service insurance and marketing consultancy firm, is seeking an experienced Marketing Specialist to join our team!

This person will leverage data, insights and consumer trends to develop engaging branded content through all digital channels while managing our clients’ marketing programs. Candidate should have several years of relevant work experience, with a high degree of professionalism. A marketing background with graphic design experience is desired.

·       In partnership with the Marketing Director, develop and execute the strategy for marketing campaigns built to support and grow the business of our clients

·       Own the calendar for the marketing campaigns and partner with the marketing team to collaborate on campaign development to deliver an omni-channel experience

·       Rigorously set up clients’ segmented email campaigns linked to the CRM database

·       Ensure all marketing plans are organized for communication to clients including calendars, executive summaries and program performance

·       Post social media content in native platforms as needed and within social media management software

·       Perform email and social media reporting and analytics making optimization recommendations for future campaigns

·       Collaborate with internal teams to create and update website landing pages and optimize user experience

·       Create and recommend new digital and social media strategies that align with our clients’ marketing strategies and provide a competitive advantage in the marketplace

·       Design, build and maintain the Next Impact social media presence

·       Support other marketing projects as needed

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