REFERENCE-BASED PRICING (RBP)
The idea alone behind Reference-Based Pricing (RBP) is impressive enough, but examining an actual real-world example of this game-changing strategy in action is even more compelling.
Consider, for example, the experience of a 300-employee professional services company in the Southeast. Staring down the barrel of yet another double-digit increase in healthcare costs for employees who were deeply frustrated by benefit plan reductions, the firm’s CFO pursued a bold move. By embracing RBP at the advice of his broker, he was able to significantly lower the most frequent and costly claims without any disruption to health plan participants. The results were not only staggering, but employee feedback also was surprisingly positive.
Learn more about this riveting Professional Services Case Study by downloading our riveting case study.